Peak Scientific

Client background

Peak Scientific are laboratory gas generator manufacturers who operate globally. We were brought on board to help develop an international marketing strategy for 3 of their main target markets – the UK, US and Germany.

We were brought on to:

• Increase organic traffic
• Increase paid advertising traffic
• Increase the number of qualified leads
• Increase online visibility
• Implement localised strategies for the UK, US and Germany

How did we achieve this?

Our SEO strategy for Peak Scientific included a mixture of technical SEO, on-page improvements, link building and a content strategy – the later two being closely linked.

The on-going content strategy that we developed was driven by SEO data and the aim to create resources that would be valuable to the user. Our link building strategy worked in conjunction with this to garner links and shares from visitors and external sites. As a result, we were able to build a solid backlink profile that their competitors would struggle to imitate, a real challenge in such a niche market.

Our PPC strategy worked in synergy with SEO. Previously the client’s Google Ads account only had 2 campaigns – 1 worldwide and 1 for Germany. To improve their paid performance, we optimised their German campaign, changed their worldwide campaign into a US one and created a brand new UK account.

Results

Overall, we were very successful in helping the client reach their international digital marketing goals. As a result of our localised strategies, we saw huge improvements across both organic and paid channels in all three countries.

Some of our favourite results included: