We delivered data-driven SEO and content strategies that helped this company improve their organic search results in a very competitive industry and online sphere.
Client background
Firefly Press is an award winning, independent children’s book publisher based in Wales. The company publishes high quality books aimed at 5 – 19 year olds, including the bestselling Crater Lake by Jennifer Killick.
We were brought on to:
- Improve search engine performance
- Increase brand awareness
- Increase organic traffic
- Increase blog traffic
- Increase organic revenue
How did we achieve this?
During the time we worked with Firefly Press, we worked on various aspects of their digital marketing strategy, including on-page SEO, content marketing and copywriting support.
We worked with the client through the height of the pandemic, offering support during an unpredictable time in an already competitive industry and search engine result space. We implemented much needed on-page SEO efforts across the site, starting with the priority pillar and product pages and then developed an ongoing content strategy, where we also provided copywriting support, that drove traffic to the blog.
Results
In the end, we were very successful in reaching our goals for this client. We saw a steady yet impressive increase in organic traffic to their site and blog, as well as significant improvements in their rankings.
Some of our favourite results included:
Increase in keyword rankings
Increase in blog traffic
Increase in organic traffic
Increase in organic revenue