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Bluebellgray

Delivering data-driven digital marketing strategies that increase brand awareness and sales

Client background

Bluebellgray is a Scotland-based textile company, selling a large range of hand-painted floral interior décor. 

We were brought on to:

  • Improve online visibility
  • Increase brand awareness
  • Increase sales
  • Increase conversion rates

How did we achieve this?

During our engagement with the client, we’ve supported them with three website migrations and worked on numerous aspects of their digital marketing strategy, including technical and on-page SEO strategies, content strategy development, link building strategy, paid search, Facebook advertising and email marketing advice. We also carried out in-house training in Google Analytics and Google Ads.

Results

Overall, we were very successful in reaching the client’s and our goals. We created effective strategies and successful campaigns that were also cost-effective.

Some of our favourite results included:

1859

Campaign ROAs (including media spend and agency fee)

400

Increase in overall revenue

35

Conversion rate increase of 35% YOY

28

Cost per conversion decreased by

This is a staging environment