Effective digital marketing strategies that increase brand awareness and revenue
Client background
ARRAN Sense of Scotland is a Scotland-based bath, body and fragrance retailer. We worked with the client’s design agency, 999, during a full website redesign.
We were brought on to:
- Improve search engine performance
- Increase brand awareness
- Increase sales
- Increase user engagement
- Implement SEO strategy during the re-design
How did we achieve this?
We helped to maintain current traffic and ranking levels through strategic migration and technical strategy during the new site build in partnership with 999. We also carried out a full on-page strategy. Our ongoing SEO approach included a selective content strategy, local and fundamental link building to increase good links, carrying out a full current link profile review.
We also implemented new Google Ads, and Facebook Ad campaigns to increase results while maintaining average spend. We created a completely new and refined PPC strategy for Arran Aromatics, focusing on driving high quality traffic that converts to the new site.
Results
Over the course of the initial 6 months, we were very successful in helping the new website migration run smoothly and helping the client reach their goals.
Some of our favourite results included:
Increase in organic traffic
Increase in organic transaction
Year-over-year increase in monthly revenue via PPC
Increase in monthly revenue via PPC over six months